With Spider-Man: Brand New Day now in theaters, Tony’s Superhero Saturdays™ is taking the perfect moment to spotlight the wall-crawler who taught generations that being a hero is not about having an easy life. It is about doing the right thing when life is anything but easy.

That is why today’s Tony’s Superhero Saturdays™ spotlight is not just about the characters printed on the page. It is about the people who make sure those pages still reach the hands of readers. Comic book shop owners may not wear capes, but they guard one of the most important parts of comic book culture: the local shop, the community space and the place where fandom becomes family.

Batman endures because he is a myth you can touch. A mortal man who became a symbol, he turns grief into purpose and fear into a weapon. Across eight decades and every medium imaginable, the Dark Knight remains pop culture’s most adaptable hero